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Essay Details:
Essay text:
The first half of the question pair is referred to as functional. It reflects a customer’s opinions if the attribute is present in the product. The second half of the question pair is the dysfunctional. It reflects a customer’s opinions if the requirement is not fulfilled in the product.
Each question has 5 possible answers
1. I like it that way
2. It must be that way
3. I am neutral
4. I can live with it that way
5. I dislike it that way
The answers are grouped into 5 categories which indicate the importance of each feature:
Must-Be Features (M) – have to be present for customers to have any interest
One-Dimensional Features (O) – features a customer expects, if present customer satisfied, if absent customer dissatisfied...
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