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The name Kalevala came from the national epic because of its strong connection
Established in 1937, Kalevala Jewellery started to produce jewellery in 1940. In 1940s, though facing difficulties of lacking raw materials and skilful workforce in production, the jewellery sold very well both at home and abroad partly due to the fact that demand exceeded supply, partly due to its attendances at jewellery exhibitions which enlarged its brand fame. 1950s saw the steady growth of Kalevala till 1960s, however modern jewellery gained an increasing market share at the same time. In the early 70s situation improved a bit then replaced by a sliding down at the end of the decade till the beginning of 80s when the Association had to give financial aid to help it out...
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