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Essay Details:
Essay text:
This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.
Table of Contents
Synopsis 2
Table of Contents 2
History 3
K-Mart's Problems 5
Merchandising 7
Findings 9
Research Strategy and Instrument 10
Survey Sample and Explanation 12
Comparative Look at
Target and Wal-Mart 16
Budget 20
Survey Results 21
Conclusion and Recommendations 23
References 25
History
K-Mart was an idea more than one hundred years ago, Sebastian Spering Kresge opened a five-and-dime store in downtown Detroit. The store that Kresge built has evolved into an empire of more than 1,800 stores and an Internet presence that reaches millions of customers...
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