K-Mart Analysis

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Title: K-Mart Analysis

Essay Details:

Subject: Business

Author: Jason M

Date: February 25, 2015

Level: University

Grade: A

Length: 5 / 1292

Essay text:

Kmart is trying, albeit unsuccessfully so far, to reintroduce its "Blue Light Specials" promotion that was retired in 1991 after a successful twenty-six year run. (Muller, 50) Kmart failed to include the younger generations in its target market for this campaign, as they're likely too young to be able to conjure up any sense of nostalgia that its obvious Kmart hopes to invoke. Kmart should not be afraid to try something new, something different. Another major problem regarding this promotion involved the lack of participation from various individual Kmart stores. A Kmart in Chicago had a banner proclaiming "You are now entering the BlueLight Zone," however; there was no BlueLight Special to be seen...

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