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In addition, Nike designs and sells complimentary athletic wear, including jerseys, apparel, and sports equipment (Nikebiz.com 2008). Relying on well-known athletes to endorse their products, Nike has become as internationally recognizable as Coca Cola and McDonald’s.
Nike’s headquarters are still in Oregon, where Knight and Bowerman began their sales forty years ago. However, the growing company has seen its international presence expand Nike’s international reach to almost every corner of the globe. With over 500 offices in forty-five different countries, Nike’s move towards a globalized production chain was spurred by an industry trend to outsource labor to developing third world countries (Nikebiz...
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