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Essay text:
The initial plan is to introduce a flavor such as lime that Mexicans are already familiar with; however cranberry juice would be blended to add interest and curiosity. Middle to upper class, health conscious, urban dwelling young adults would be targeted. This would be done through the use of a solid distribution network among a limited number of major cities within Mexico.
Introduction
Comet is a US producer of ready to consume lightly carbonated fruit juice beverages. Within the US, three lines of lightly carbonated juice blends exist. These blends include orange-pineapple, lime-cranberry, and raspberry-mango...
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