Jones Blair

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Title: Jones Blair

Essay Details:

Subject: Business

Author:

Date: July 12, 2016

Level: University

Grade: A

Length: 4 / 938

Essay text:

Smaller companies like Jones-Blair compete on quality differentiation by producing high quality, regionally specific paint products. The market consists of three primary segments, do-it-yourself painters, professional painters, and contract painters. The do-it-yourself painters desire a “covering” paint at a low price and view quality as an order qualifier, not an order winner. Contract painters are even more price sensitive, viewing paint as a commodity, seeking the lowest possible price for large scale projects. Professional painters rely on the quality of the paint they use to augment their reputation, so quality is of critical importance in the paint products they purchase...

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