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Use hard facts, not soft arguments. The business case must integrate corporate philosophy, business goals, and financial expectations. Supplier-diversity champions should be very clear about the market dynamics that are driving the business units where they want to launch their programs. If a program fails to demonstrate value for the bottom line, it will not succeed.
Talk alignment talk. Emphasize that the supplier-diversity program has to be in sync with the company's philosophy, its stated values, and its mission statement. For example, if the overarching goal is faster revenue growth, the diversity strategy should help the company achieve that objective...
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