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Sales had been increasing annually at about a 7% compound rate, and the return on average invested capital was about 20%.
The cost structure of the company was 100% equity, owned solely by Mr. Case. The capital budget was the leftover earnings generated from internal operations minus the amount Mr. Case wished to withdrawal as income (dividends) for the year. Also, the seasonal accumulation of inventories and receivables were financed internally (although they did hold lines of credit worth $2 million at major banks).
Strengths/Weaknesses
Strengths of the company were its market share and production process, which created great economies of scale and allow extremely efficient and low cost production...
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