Jiffy Case

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Title: Jiffy Case

Essay Details:

Subject: Business

Author: Freda O

Date: April 30, 2012

Level: University

Grade: A

Length: 5 / 1379

Essay text:

Companies like Sealed Air and Sunsetsu can be mentioned as good examples. Mainly focused on the production of plastic based products, Jiffy's competitors used market knowledge, higher technology standards and specific applications for their product lines to approach both end-users and distributors. Lower prices, customer service and customized solutions, were their most visible competitive advantages. Customers/Collaborators: The identification of the customers is clearly an issue in this case. Weather the distributors should be considered as customers or collaborators is the key question. The current situation reveals that although threatened by poor service and lack of communication, the relationship between Jiffy and its distributors is still pretty strong thanks to the brand awareness factor...

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