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This resource also has political support from the state government. This support allowed JetBlue to be exempt from the High Density Rule at JFK, a major barrier to airline operations at the airport. Going beyond the Harvard case, JetBlue has recently built an entirely new terminal at JFK, which provides customers with a differentiating experience. The JFK hub provides significant value to the company with all of these capabilities. However, the hub is by no means rare, or costly to imitate by competitors.
Airline Fleet
JetBlue’s airline fleet is another tangible physical resource of the firm...
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Common topics in this essay:
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