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Jetblue Airways Starting From Scratch Case

Jetblue Airways: Starting From Scratch - Case Analysis

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Title: Jetblue Airways: Starting From Scratch - Case Analysis

Essay Details:

Subject: Business

Author: Matthew O

Date: November 13, 2012

Level: University

Grade: A

Length: 4 / 1119

Essay text:

Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue to align itself with the environment in order to maintain its sustained growth. JetBlue: Entrepreneurial Stage David Neelman realized his vision of creating an airlines company that is focused on customer service by starting JetBlue. During the startup phase or entrepreneurial stage, typically most of the companies go through the activities of marketing the service and /or product. But Neelman, perceptive of the industry needs, went about raising enough capital before starting JetBlue, as airlines industry is a capital intensive industry...

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