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(Annual report, 2005)
2. Brief STEP (social, technological, economic political) analysis
S. There are several social and cultural factors influencing the airline industry: the globalization, mergers between airlines, weather, September 11, 2001, wars with other nations.
September 11 attacks on the World Trade Center have a harsh impact on the industry. It created fear among airline customers and a need for increased security. The security regulations resulted in long lines at the airports and flight delays, causing decrease in revenues.
Airline mergers can cause the industry to experience big changes...
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