JetBlue Airways

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Title: JetBlue Airways

Essay Details:

Subject: Business

Author:

Date: January 20, 2016

Level:

Grade: A

Length: 13 / 3746

Essay text:

Thompson, Strickland and Gamble (2005, pg15) define an organisation’s strategy as “the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully and achieve organizational objectives” One organisation that has been successful at developing, implementing, evaluating and improving its business strategy is JetBlue Airways (JetBlue). David Neeleman, an entrepreneur (and a Mormon) from Salt Lake City, Utah, USA, founded JetBlue in 1998. JetBlue is a low-cost, low-fare airline that started its life serving 12 destinations across four US states...

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