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Jet Blue Case Study

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Title: Jet Blue Case Study

Essay Details:

Subject: Business

Author: Richard S

Date: June 10, 2015

Level:

Grade: A

Length: 4 / 1139

Essay text:

Dave Neeleman was the founder of Morris Air, which was later purchased by Southwest Airlines in the mid 1990s. Neeleman models the operation of JetBlue after Southwest Airlines, in doing so JetBlue only operates one type of airline, the Airbus A 320, as a result they will only need to train and FAA certifies their crew of pilots, flight attendants and mechanics on only that kind of plane. JetBlue also operates from smaller airports instead of the busy international airports, in an effort to save on landing fees there’s also a lot less traffic, so airlines are easier to turn. JetBlue is also able to save on flight cost due to the fact that they operate newer airlines that require less maintenance, and a nonunionized workforce, making their wages a lot lower than those of established airlines...

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