jet blue

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Title: jet blue

Essay Details:

Subject: Business

Author: Diane H

Date: March 9, 2015

Level: University

Grade: B

Length: 1 / 287

Essay text:

Twenty-two million customers later, we're proud to be proving the critics wrong." --David Neeleman JetBlue's Service Based in New York City's John F. Kennedy International Airport, JetBlue Airlines is a low-fare, transactional base airline carrier whose mission is to provide their customers with exceptional service. They launched their first flight back in February of 2000. JetBlue is a discount carrier that serves a little over 32 cities around the country. Some of those cities include: Las Vegas, Boston, Phoenix, and Tampa. Differential Advantage Since JetBlue's planes are so new (Airbus A320), they have a short-term cost advantage because of reduced maintenance and repairs...

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