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Jet Blue service was a combination of style, value and quality servicescapes. Ticket less, one way flights coupled with an exceptional level of service made Jet Blue a success. Founded in 1998, by 2004 Jet Blue had quadrupled its revenue and made profit every year. (Exhibits A,B,C and D demonstrates growth and performance)
In spite of the rising cost of fuel after the tragedy of 911, Jet Blue flight prices remained low. The powerful Jet Blue brand offered all consumers large and comfortable leather seats; TV head rests, brand name snacks, Dunkin Donut coffee, XM satellite radio, Direct TV and 20TH Century Fox movies for in flight purchase and Bliss Spa comfort kits...
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