Jet Blue

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Title: Jet Blue

Essay Details:

Subject: Business

Author: Marco B

Date: September 19, 2013

Level: University

Grade: A

Length: 23 / 6817

Essay text:

With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV, a first in the industry. In 2004 the company ordered an additional 30 new A320 aircrafts from Airbus. The airlines first flight was from New York to Fort Lauderdale in 2000. During the year, the airline added nine more destinations in California, Florida, New York, Utah, and Vermont. By 2001 the airline was operating 20 new A320s with an ambitious 131 on order (JetBlue Airways Corporation, n.d.). The terrorist attack of September 11, 2001 crippled the airline industry, however, JetBlue continued to expand its network, and it went public in 2002...

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