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Essay text:
It lost on
features such as taste, color, and aftertaste.
10 The Jet 24 product is not making profit because its advertising expense
is higher than it is gross profit.
From the data in the case, the gross profit of Jet 24 is
634375 case * $ 4.75/case = $ 3,013,281
Which is less than the two option of advertising expense $3,855,000
and $ 7,862,000.
Competitive Advantage:
1 Jet 24 is a high-grade Kool-Aid for day-to-day use, especially in the
summer, rather than as a soft drink.
2 Jet 24 concentrate taste excellent with little aftertaste.
3 Jet 24 is more fun to use and a taster drink...
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