Jensen Shoes

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Pre-written Papers:

Title: Jensen Shoes

Essay Details:

Subject: Business

Author: Cora B

Date: June 26, 2014

Level: University

Grade: A

Length: 7 / 2003

Essay text:

The strategy is to define opportunities for new markets and new products and to report in time for the annual board of director's meeting. The executive management charged Sally Briggs with developing this strategy, she then in turn assigned Chuck Taylor the project. Taylor set about the project by reorganising his group and establishing three Strategic Product Managers Kyle Hudson, Robert Murphy and Jane Kravitz. Each was assigned a market to develop. Jane Kravitz was assigned casual wear and her strategic performance objectives (s.o.'s) included marketing plans for several vertical markets: African-American, Latino, Mature College, Pre-teens, Men and Women...

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