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The targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings; people from day to day lives, needing items like clothes, (which can be for men, women and children); furniture, shoes, house wares, etc. These are people who are willing to shop at either physical stores where JCPenney is located or thorough catalogs or also through the convenience of the Internet. By focusing on the age, gender, etc. the company can cater or better focus on age, for e.g. the company can make more choices available for the children in terms of clothes, Gender ? the company can invest in some more products which attract people who need items for either a man -, young or old, a woman ? young or old, a child- infant or toddler girl or boy, and so on...
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