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This would mean that the consumers will tend to be more sophisticated and that they would have more disposable money available to buy other products (including personal care products).
+ Extensive sales and distributors network (24 regional offices) already established that could provide logistics support to the new product.
+ Growing urban population (with a better education and more exposure to the outside world and its products and trends) willing to try and spend (approx. 20% of income) on new products on the cosmetic and personal care market.
+ Shower cream could be targeted for a higher class segment allowing Jahwa to charge more for it and improve its contribution margin...
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