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The choice of Mr. McNerney at that time was a good one given his well-deserved reputation as an ethical leader with strong beliefs in instilling values into a company’s culture, and his previous success at 3M where he was able to successfully modify 3M’s culture while improving its profitability and market value. Mr. McNerney focused on Boeing’s leadership development programs to instill an ethics-centric culture at Boeing, and tying compensation to compliance. He also made a business case for ethics at Boeing: integrity in business dealings can be seen as a differentiator to potential customers...
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