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This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.
Company Background and History
Jamba Juice takes its name from the African word jama, which means ‘to celebrate’. It was the creation of Kirk Perron, an avid cyclist and graduate of Cal Poly in San Luis Obispo, who wanted to develop a replenishing energy drink for after long bike rides (Sarkar, 2006). He opened his first store in 1990, which he called the Juice Club, but after expanding and opening up several more stores in California, Perron changed the name of the company to Jamba Juice in 1995 and to Jamba in 1996...
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