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Essay Details:
Essay text:
The goal is to offer the customer the best possible experience in his or her visit to the stores .
“The inditex business model has a vertical organization in which the decision making process is subordinate to information on the tastes of their customers”
The store represents a pleasant environment where customer meets fashion. Everything is thoroughly thought of, for this reason every store has the same layout throughout the world, minimalist and clean cut because people are more hesitant to change overall and are more receptive to the familiar. Even though Inditex believes in limiting the customer on variety, it is the customer that determines the next trends to come...
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