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Essay Details:
Essay text:
iVillage also faces the concern with achieving the profitability demanded by the market as their capitalization has dramatically declined and they are challenged by the advent of multimedia play used heavily by much of their competition.
Assumptions:
• iVillage has the necessary resources to including human and monetary capital to ensure it gets to the target segment before or more efficiently than its competition
• iVillage is able to be competitive in the area of multimedia play
• iVillage will consistently maintain their current user base
• iVillage has other options and flexibility in terms of increasing revenue
Areas of Concern
1) Attracting new customers
iVillage, a site targeted towards women needs to focus on the best way to target and attract women new to the online world...
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