ITC Swot

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Pre-written Papers:

Title: ITC Swot

Essay Details:

Subject: Business

Author: Clifford D

Date: April 18, 2014

Level: University

Grade: A

Length: 3 / 681

Essay text:

Cigarettes is the main business. Introduction of VAT on cigarettes could hae affected the sales. But the company managed to maintain market leadership and increase volume sales by 16 % last year 2. Cigarette business: Company uses a unique IT-enabled ‘Six Sigma’ based product development process. This product development process and the deep consumer insights gives the company the unique understanding of positioning and brand development of its products. 3. Cigarette business: initiatives such as contemporary, internationalised packaging for ‘India Kings’ and ‘Gold Flake Kings’, multiple limited Edition Packs and flavour variants for ‘Classic’, etc have resulted in considerable fortification of your Company’s strong position in the premium, value-plus segment of the market...

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