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ITC entered the fast-growing snacks segment with Bingo, a brand that will offer 10 potato chip flavours and 6 variants of finger snacks.
With pricing at a competitive Rs 5 to Rs 10 range, the tobacco to hotels giant takes on FritoLay, beverage major PepsiCo’s snack foods division that is the market leader in potato chips, and homegrown brands such as Haldiram’s.
Also on the menu: new variants of Kitchens of India, the brand for ready-to-eat masalas and curry preparations; line extensions under Aashirvaad, the staples brand.
The total snack food market is India is estimated at Rs 4,500-5,000 crore...
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