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Even if consumers connect an illness with a particular food they may not know which companies to avoid because many meat products only have store packaging. Although consumers could stop purchasing meat or poultry from a particular store, consumers know that this action does not likely punish the supplier. Stores often have many suppliers of meat and poultry, making it even harder to pinpoint who's responsible.
Food suppliers recognize that some consumers will pay premiums for branded products because they are perceived to be of better quality. Oscar Mayer in luncheon meats, Tyson Foods in poultry, and Smithfield Farms in pork are companies that have developed branded products connoting better quality...
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