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A backward glance reveals that tourism started early and has since evolved significantly with the change in technology, the government in power and the change in the life style of consumers. Davidson (1998) points out that following the 2nd world war, there were substantial increase in income for ordinary working people, beginning with the industrialised Northern European countries, which enabled them to participate in tourism activities. Furthermore change in consumer behaviour has also resulted in mass tourism as Graham & Willmott (2001) cite that consumers are becoming more affluent, increasingly cosmopolitan in their consumption and more adventurous with higher disposable income compared to the tourist of the past...
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