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Essay text:
Customers are more sophisticated and selective, demanding higher levels of service, quality, and customization. In this climate, companies that maintain their focus on their customers have a competitive advantage. These companies see and capitalize on opportunities before the competition; and orient their internal processes and services to enhance customer satisfaction and loyalty.
APPG ? a 50:50 joint venture between Asian paints and PPG, USA ? is the market leader in auto refinish business with around 40% market share. However, it faces intense competition from Dupont, Akzo Nobel and others...
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