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Is The Purpose Of Advertising To Create Cognitive

Is The Purpose Of Advertising To Create Cognitive Dissonance

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Title: Is The Purpose Of Advertising To Create Cognitive Dissonance

Essay Details:

Subject: Business

Author: Kenneth F

Date: May 26, 2015

Level: University

Grade: A

Length: 7 / 1866

Essay text:

I will try to provide concrete examples of fear appeals and I will take into consideration the ethical aspect of fear appeals. In last part, I will give some examples, where advertisements are used to reduce the cognitive dissonance. The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it...

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