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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio?
3.Did Unilever pay too much to acquire Ben & Jerry's? Is there any reason to believe that Ben & Jerry's will be a better performer under Unilever that as a stand-alone? Is B&J a good strategic fit? Do the two cultures mesh?
4...
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Common topics in this essay:
- Case on Unilever
- comparison between unilever and p&g
- Is SlimFast a good strategic fit
- Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
- Slimfast
- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
- Unilever
- Unilever
- Unilever
- Unilever
- Unilever
- Unilever
- Unilever
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
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