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Essay text:
They will add a 65% profit margin to the cost of the product to gain efficient revenue.
Price and quality interactions –
- In this way, price creates perception of quality.
- High price attract an image of quality
- This will allow Apple Ipod to increase its market share
Promotion
By promoting the Apple Ipod this will satisfy the needs of the customer’s and business. Consumers will gain better understanding of the product and how it can satisfy their needs, but on the other hand will help Apple Ipod increase their profits and market shares.
Advertising - Apple Ipod will spotlight on a successful advertising campaign comprising of magazine and television advertisements focusing on (refer to appendix B for magazine advertisement):
- The target market (teenagers and young adults)
- How often they want the target market to be exposed to the advertisement
- When they want to reach their target market
- Most cost efficient methods to fulfil the above
By doing this Apple Ipod will add value to their product by altering consumer perceptions
Below-the-line promotions – Apple Ipod will use a direct method to induce customers to purchase their product by offering any Ipod accessory (refer to appendix C for accessories) per customer for half the value price with every purchase of a new Apple Ipod...
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Common topics in this essay:
- Apple IPOD - VIPI analysis
- Apple'S Ipod
- apple iPod
- apple ipod
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- Market Analysis of the Apple iPod
- Situational Analysis Apple Ipod
- The real competitive advantage of the Apple iPod
- Tops and Flops in Marketing- Apple’s iPod
- the real competitive advantage of the apple ipod
- Apple Ipod Marketing Plan
- Apple Ipod Marketing Plan
- Apple Ipod Case
- Apple Ipod
- Apple Ipod: Case Study
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