Iphone Report

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Pre-written Papers:

Title: Iphone Report

Essay Details:

Subject: Business

Author: Stephanie S

Date: June 1, 2014

Level: University

Grade: A

Length: 9 / 2482

Essay text:

The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched. The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design...

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