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Apple’s marketing strategy is so advanced, that every launch of a new Apple product is a worldwide event. The last Apple’s event was July 11, 2008: the launch of the new iPhone 3G. How Apple has succeeded in entering the mature and saturated market that is the mobile market?
The story begins in June, 2007, when the iPhone first generation is launch in the US.
The touch user interface and the sleek and the beautiful design make the iPhone a revolutionary product in spite of some technological weakness. Indeed, the iPhone does not have a GPS, the 3G, and the possibility to send MMS… The product is a success but Apple did some mistakes concerning the marketing strategy...
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