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Spekman & Isabella (2000) explain that alliances "enable firms to develop competitive advantage by leveraging the skills and capabilities of its partners to improve the performance of its value chain". This highlights the importance of internal resources and capabilities which is what most of the literature written on this subject suggests is at the heart of this discussion.
The reason for this explorative study is due to the fact most alliance end in failure. "Alliance success remains elusive. Studies find that as many as 70 percent of alliances are not successful" (Day1995, cited in Spekman et al, 2002)...
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