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Many companies tend to define their market, and appeal to a certain type, class or gender; however a lot of Tesco’s growth can be down to its idea of not segregating itself.
Tesco is always looking to grow and has long term strategy for growth which is based on four key elements: growth in the Core UK, expanding internationally, to be as strong in non-food as in food and to follow customers into new retailing services. Tesco's UK business is based on obsession of getting it right for customers. They continue to offer great value, bring new innovations and grow market share. • Non-food: Tesco are extending their brand into non-food...
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