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Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyses, and communicates the findings and their implications.
American Marketing association - Official Definition of Marketing Research
Obviously, this is a very long and involved definition of marketing research.
Marketing research is about researching the whole of a company's marketing process
Palmer (2000)
This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers...
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