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It also includes all the things in the environment that influence these thoughts, feelings, and actions ? consumer behaviour is therefore dynamic, involves interaction, and involves exchanges:
? Consumer Behaviour is dynamic?
?because thinking, feelings and actions of consumers are constantly changing (e.g. think of effect of the internet on information searching behaviour) ? consumer research must keep up with this development
? Consumer Behaviour involves interaction?
?among peoples thinking, feelings, actions, and the environment. The more marketers know about these interactions, the better they can satisfy the consumer
? Consumer behaviour involves exchanges?
? mostly between customers and sellers...
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