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Essay Details:
Essay text:
Also organic fruit juices are popular.
Based on these facts I suggest introducing Naked Juice to Hong Kong. Naked Juice is a California based company producing all-natural, 100% juices and juice smoothies made from the best bare-naked fruits, with no added sugar and no preservatives. Their product portfolio consists of pure fruit juices and smoothies but also of some enriched with antioxidants, protein and vitamins. They have 22 different flavors divided on the different product families.
Target Market:
The Target Market is the affluent middle class that, according to the Market Profile, provides a nice market for new, trendy products, and is therefore especially interesting for the smoothies...
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