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Essay Details:
Essay text:
9 of the text, figure 1-2, the “environmental forces”. What factors do you believe affect the organization for which you work? How do you believe they impact your company? If you are not presently employed, and are a full time student, you can answer this question for the school which you attend – the same issues apply!
• What customer “needs” or “wants” do you believe are satisfied by the products or services your company provides?
• What new products has your company introduced recently to satisfy a newly discovered need?
• What kind of marketing activities are utilized by the company for which you work? Identify the industry the company is in, or the specific company for which you work, if you are comfortable with providing that information...
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