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“Pepsi is a great company. It is a strong and fast consumer goods company,” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product, our positioning, how we compete.”
As president, Kabil runs the company’s beverage and snack-food divisions in all North African countries, including Mauritania, Ethiopia and Sudan. It’s a broad territory that has pushed Pepsico to adopt marketing and sales approaches tailored to each individual culture and economy.
“You will see differences in packaging and pricing, which is linked to the gross domestic product, consumer habits and many other things,” Kabil muses...
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