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Essay text:
Chief Executive Officer (CEO) Frank Jeffers has a vision of change for the future of his company. This revolutionary change will basically put the customer and their needs first. The days of “moving and shaking” are in the past. Jeffers wants to focus his organization on building long-term relationships and trust with the customers through a model of customer intimacy. The premise behind this new strategy is that customers who trust their financial advisor will do more business with that advisor. All employees at Intersect Investment—from the CEO to the mail sorter—must believe in this new model and actively participate in the new strategy in order for it to work...
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Common topics in this essay:
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