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Now the company through benchmarking other financial companies and reading some of the bad publicity of other financial companies has realized that profitability relies in providing customers with trusted advisors as well as services that add value to the customer called customer intimacy. Frank Jeffers the company's CEO has owned this new philosophy and has set customer intimacy as the vision for the company's future.
The change in philosophy has triggered some emotional responses by employees as well as managers within the company. The past executive vice president of marketing and sales has been terminated for failure to implement the customer intimacy model in marketing and sales...
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