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Essay Details:
Essay text:
Execution of the customer intimacy model requires commitment from all levels of the organization. This paper will review the leadership issues and opportunities presented before the company in the execution of the model. It will also define the problem that the company must address to realize success.
Situation Background (Step 1)
In this scenario, Intersect Investment Services is approximately one year into defining the process to implement the customer intimacy model. The company has had some successes and failures in the process. Along the way, the Executive Vice President did not support the corporate vision for the model and was replaced...
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Common topics in this essay:
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- developing the implementation plan
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