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The studios and content owners like this model because it's a familiar extension of the pay-per-view, video-on-demand, DVD sales and rental models they've profited from for years. Unfortunately, consumers don't like this model very much, and that's clear from the relatively low-take rates for all of these forms of electronic distribution. I believe there are two reasons this is true. First, none of these models provides the "bang-for-the-buck" that a DVD purchase does. When a consumer purchases a DVD, they instantaneously get a show they can play in their living room, bedroom, car, PC or portable DVD player...
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