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Therefore, this paper questions to what extent the different theories of change are appropriate to explain the development and expansion f the internet retail sector.
I. DEFINITION INTERNET RETAILING
As part of the E-Commerce sector the term ‘internet retailing’ describes the internet based purchase of material and digitized products and goods via the World Wide Web (www) to consumers. The focus lies on the “Business-to-Consumer” (B2C) relation. The following illustration categorizes internet retailing within the field of E-Commerce.
II. A BRIEF HISTORY OF E-COMMERCE
Although the invention of the internet technology lies back in the 1950s and 60s the breakthrough for commercial usage started in the 90s of the last century...
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Common topics in this essay:
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- Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet
- Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction
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