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The Internet can provide a company with a more accurate and efficient means of sending and receiving information, orders, transactions, and payments between companies, partners, and customers – all of which improve overall costs. Improved communication between the marketer and consumer enables the marketer to focus on the most responsive and effective advertisements and customer reaching resources, allowing a company to further cut costs by focusing on those high performing areas. Likewise, businesses can achieve substantial savings by using the Internet to compare competition’s pricing and gaining new company resources, such as materials or employees...
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