Internet Keywords

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Title: Internet Keywords

Essay Details:

Subject: Business

Author: Billie M

Date: March 17, 2015

Level: University

Grade: B

Length: 8 / 2144

Essay text:

An example of trademark infringement is when a company used a phrase or similar phrase owned by a competitor when selling their product. When a company uses a competitor's famous trademark in a way that dilutes its goodwill in the marketplace, trademark dilution has occurred. If a company were to divert a competitor's customers to do business with them through misleading practices, the company engaged in unfair competition. Google used to police the sale of keywords but in 2004, Google abandoned its clearance process of selling keywords. This may be because more than 95% of Google's revenue is from the selling of keywords...

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